The composer

Open Buzz in the menu, or press b, for the full page: the composer with Hive check and a live preview beside it. Quick Buzz, the yellow button at the top of the menu, or n, opens the composer in a panel on the right while your page stays in view. On the Buzz page itself, Quick Buzz starts a new Buzz there.

The sidebar under Buzz lists the set's Drafts, Scheduled and Posted, with New Buzz on top. A draft opens to edit. A scheduled or posted Buzz opens as a new draft with its words; change a scheduled Buzz itself from the Calendar.

The row above the text shows where the Buzz goes: a disc per account, starting with the accounts switched on in the set's New drafts (Social sets).

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   1. Press the + at the end of the row to tick or untick accounts, or to connect another. A Buzz goes to at least one account.

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   2. Press a disc to write for that platform. The disc in full colour is the one in view, and the character count, the preview and the … menu follow it.

Every platform uses the first account's text until you type with another platform in view (A version per platform).

The ring in the tools under the text fills as you write and turns red past the most the platform takes. Hover or focus it for the exact count. Each platform's limits are in Posting rules by platform.

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   1. Press Add to thread in the tools under the last post, or press ⌘↵ (Ctrl+Enter on Windows) at the end of it.

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   2. Write the next post. A thread holds up to 25 posts.

X and Threads get the thread as a chain of posts. Every other platform gets the posts joined into one, and the preview shows them that way.

When a Buzz becomes a thread, its second post starts as a short note about Buzzmark with a link. Press Clear to empty it and write your own, or Keep it.

Type @ and a handle. The menu under the caret offers your brands' and connected accounts first, then the handle as typed; press Enter or Tab to confirm. A handle that will tag shows in colour.

On LinkedIn, paste a profile or page link after @. Buzzmark looks it up and shows LinkedIn's own name in the text. On Facebook a mention stays plain text. Posting rules by platform lists which platforms tag.

Your own brands tag themselves. Add a brand's accounts under Accounts to tag on its Hive profile, and the first time a post names the brand, Buzzmark tags its account on each platform. Later mentions in the same post stay plain text, and a name that will tag is marked while you write.

On platforms that take a first comment, Add a first comment in the tools opens a box under the post. Buzzmark posts the comment under your post the moment it goes live, so a link or your hashtags can sit there. Draft with Buzz writes up to 3 drafts for it. One comment goes to every platform that takes one, unless you write a separate one for a platform in the box. On Instagram, Move hashtags here moves the tags at the end of your post into the comment.

Add emoji in the tools opens a picker with a search. More options (the …) holds what the platform in view offers: a poll on X and LinkedIn, who can reply on X, the post type on LinkedIn and Instagram, and collaborators on Instagram. Under those, Save to drafts saves the Buzz and starts an empty one, and Delete draft deletes it after a second press. Once a draft has saved, Comments there opens notes for your team (Approval and Activity).

The composer saves the draft about a second after you stop typing: the save state reads Saving…, then Draft saved. Not saved means the save failed; your text stays, and the next edit tries again. Opening another draft, starting a new Buzz or going to another page in Buzzmark saves what's there first.

Buzz writes and checks a Buzz as the set's Hive profile. To use another one for a single Buzz, pick it under Hive profile: in the Hive check card on the Buzz page, or in the row at the top of Quick Buzz.

A draft stays a draft until you schedule it or post it: see Schedule and post. On a team, a contributor sees Send for approval instead.