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Scout

Scout researches the market around a Hive profile and comes back with post ideas in that brand's voice.

Competitors finds up to 5 businesses that sell what you sell and reads their sites, and News reads this week's news in your sector and adds a plan of 5 posts for the next 7 days.

Each run counts toward your plan's monthly Scout runs, and a run that fails doesn't count.

Research your competitors

  1. 1. Open Scout in the menu. Competitors opens first.

  2. 2. If you already know some competitors, type each site under Competitors you already know and press Enter, up to 5. Leave it empty and Scout searches for them.

  3. 3. Press Run a Scout.

Scout finds the businesses closest to yours, reads their homepages and leaves your own site out. For each one you get How they pitch it, What they keep talking about, Their accounts and Post ideas for you, plus a short takeaway on the ground your brand can take.

Their accounts are the social accounts linked from their own site, and they open as links. Scout doesn't read the posts on them.

Scan the news

  1. 1. Open the News tab under Scout's title.

  2. 2. Press Scan the news.

Scout searches this week's news in your sector, or the past month when the week is thin, in your customers' language and country, read from your website. It picks the topics your customers care about.

This week in your sector sums them up. Your week is a plan of 5 posts over the next 7 days, each tied to a topic. Under Topics, each topic has Why now, its Sources and Post ideas. The sources are only the search results Scout read for that run.

Turn an idea into a post

  1. 1. Press Write it on any idea.

The composer opens in the panel on the right with the idea as a start, written as the Hive profile you scouted for. Edit it, then schedule or post it like any Buzz. Copy puts the idea's words on your clipboard instead. Write it opens one idea at a time, so a week's plan goes into the composer post by post.

Choose which brand to scout for

Scout reads a Hive profile to know what to look for and which site is yours. With more than one company Hive, pick the brand under Scout for at the top of the page; with one, Scout uses your Default. Personal Hives aren't listed, because Scout researches a company's market.

How many runs you get

Each Run a Scout and each Scan the news counts as one Scout run. The note beside the button says how many you have left this month, a run that fails doesn't count, and your runs reset on your billing day. Reading your whole website under What Buzz knows on a Hive profile isn't a Scout run and isn't counted.

PlanGrowthReachScale
BrandsEach brand is a social set with its own channels, slots and time zone.1310
Hive profilesHow Buzz knows each brand's voice.1310
Connected channels52050, then $2 each
Buzz written for youNew writing Buzz does for you. One piece counts once, however many channels it goes to.75 a month300 a month600 a month
AI images20 a month100 a month200 a month
Scout runsResearch on your competitors or the news in your field.3 a month15 a month60 a month
Hive checksA score for how much a draft sounds like you. Up to 8 on one post.225 a month900 a month1,800 a month
Seats15Unlimited
Roles and approval before a post goes outNot includedIncludedIncluded

Prices, in your currency: buzzmark.ai/pricing

Questions

What happens if I leave the page while Scout runs?

The run waits for you. Open Scout again and it carries on from where it was. A run that hasn't finished after 20 minutes stops, and it doesn't count.

Does Scout remember my competitors between runs?

Not yet. Each run starts fresh, so add the ones you know under Competitors you already know each time.

Can Scout run for several brands at once?

No. A run is for one Hive profile. Switch brands under Scout for and run it again.

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