How Buzzmark works
In Buzzmark a Buzz is a post, Buzz is the writer that drafts and checks it, and a Hive profile is everything Buzz knows about a brand.
Connected accounts post in groups called social sets, and each set has its own time zone, posting slots and Hive profile.
Whatever Buzz writes is checked against the brand's voice and stays a draft until you schedule it or post it.
How the parts fit together
A Hive profile holds a brand's voice. A social set holds the accounts that post together and points at one Hive profile, so every Buzz written for that set is in that brand's voice.
Buzz writes or rewrites the post, and Hive check scores it against the voice. You schedule it into one of the set's posting slots or post it now. Once it's live, Analytics reads its numbers from the platform, and those numbers feed your best times.
Your brand
| Word | What it means |
|---|---|
| Hive profile | Everything Buzz knows about one brand: its voice, colours, fonts, products, audience and the posts that sound like it. Every account has a Default, made when you sign up. Hive on its own is the page that lists them. |
| Personal Hive | One person's own voice, for a founder who posts as themselves. It takes products, facts and links from the company Hive it speaks for. |
| Hive strength | A score from 0 to 100 for how much Buzz has to write in a brand's voice. Each missing step is a button that takes you to where you add it. |
| Your stories | What you tell Buzz in a short interview on a Hive profile. Buzz uses what you keep as fact. |
| Scout | Research for a Hive profile. Competitors reads up to 5 rival businesses' sites, News reads this week's news in your field, and both end in post ideas. |
Your accounts and times
| Word | What it means |
|---|---|
| Channel | A connected social account, such as an Instagram business account or a LinkedIn page. You connect them on the Channels page, and one account can sit in several social sets. |
| Social set | A group of accounts that post together, such as one per business or client. Each set has its own time zone, posting slots and Hive profile. Switch sets in the top bar. |
| Posting slots | The times in each week a social set posts at, on the set's own clock. Pick slot and Next slot in the composer schedule into them. |
| Natural posting times | A setting that sends a post up to 4 minutes either side of its time, so your posts don't all land on the hour. |
| Best times | The weekday hours your own posts do best, from their average likes, comments, shares and saves. Until a set has 10 posts with any of those, Buzzmark suggests each platform's busy hours instead. |
Writing
| Word | What it means |
|---|---|
| A Buzz | A post you make in Buzzmark, whether it goes to one account or several. A Buzz to X or Threads can be a thread of several posts. |
| Buzz | The writer inside Buzzmark. It drafts, rewrites and checks posts, always in the voice of the Hive profile you picked. |
| Quick Buzz | The yellow button at the top of the menu. It opens a new Buzz in a panel on the right, so the page you're on stays in view. |
| Ask Buzz | Buzz rewriting a post on request: shorter, warmer, for another platform, or anything you type. You get up to 3 versions, and nothing changes until you press Apply. |
| Hive check | The score beside the composer on the Buzz page. It rates from 0 to 100 how much a post sounds like your brand and offers up to 3 fixes. |
| A version per platform | One Buzz going to several platforms, with its own text on any of them. The Buzzmark website calls this Spread. |
| Ideas | Where Buzz writes new posts with you: from an idea of your own, from 3 questions Buzz asks you, or around a picture you already have. |
| Library | Everything Buzz has written for you, used or not, newest first. |
Publishing and results
| Word | What it means |
|---|---|
| Drop a Buzz | The button that posts a Buzz right away. Schedule, next to it, picks a time instead. |
| Calendar | Every scheduled and published Buzz, by day. Drag a scheduled one to another day and it keeps its time. |
| Weekly plan | Buzz drafts a week of posts on your posting times. Nothing goes out until you approve it. |
| Analytics | Numbers from your connected accounts, refreshed every hour, with your best times and your comments. Older text and the app's addresses call it Reach, which is also the name of a plan. |
Questions
What's the difference between a social set and a Hive profile?
A Hive profile is a voice and a social set is where posts go. A set points at one Hive profile, and one Hive profile can serve several sets.
Why do some places say Reach instead of Analytics?
Analytics used to be called Reach, and its address still says reach. Reach is also the name of the middle plan.
Where to next
- Hive profilesA Hive profile is everything Buzz knows about one brand: its voice, colours, fonts, products, audience and the posts that sound like it.
- Social setsA social set is a group of accounts you post to together, such as one business's LinkedIn page, Instagram and X.
- The composerThe composer is where you write a Buzz: one post, or a thread on X and Threads, going to one or more of your accounts.
- Find your way aroundThe Buzzmark app has a menu down the left edge in three groups, Create, Publish and Brand, with the yellow Quick Buzz button at the top.