Personal Hives
A personal Hive is one person's own voice, for a founder who posts as themselves next to the company account.
Buzz writes in the first person and in your voice, and takes products, facts and links from the company Hive it speaks for.
Each organization has one personal Hive on every plan, on top of its company Hive profiles, and the social sets that write as it don't count toward your plan's social sets.
Make your personal Hive
A personal Hive comes with a social set that writes as you.
1. Press the social set switcher in the top bar and choose Create a social set.
2. Name the set and pick Personal under Type.
3. Press Create.
4. In Accounts, which opens next, connect your own accounts.
Buzzmark makes your personal Hive, with your Default as the company it speaks for, and points the set at it. If you already have one, the new set uses it.
To turn an existing set personal, open its General section, set Type to Personal, switch on Write as you and press Save. Buzzmark moves the set to your personal Hive and makes it first if needed. Read my posts then asks Buzz for a voice from your posts. Setting Type back to Business offers the move back to the company's Hive, and your personal Hive stays.
What's yours and what comes from the company
Buzz writes as you, about the company you run, and never as the company's own account. It takes each part of a post from here:
| Part | Where Buzz takes it from |
|---|---|
| Voice and posts that sound right | Your personal Hive |
| Posting language | Your personal Hive, copied from the company's when the personal Hive is made |
| Your stories | Yours first, then the company's |
| Calls to action and hashtags | Yours first, then the company's |
| Words to avoid | Both lists |
| What the business does, its audience, What Buzz knows and products | The company's Hive |
A personal Hive has no website read, products, colours or fonts of its own, and Scout doesn't run on it.
Choose the company it speaks for
On the personal Hive's page, About you holds who you are and Speaks for: the company Hive Buzz takes products, facts and links from. With more than one company Hive, pick another there and it saves at once.
For a single Buzz, the composer's Hive profile picker shows your Hive with "about" and the company, and its Company this Buzz is about list picks another company for that Buzz only.
What's on its page
The page has Your voice and About you, then the sections a company Hive has, except What Buzz knows and Products: Your stories with questions about you, Learn from your posts, Platform voice, Accounts to tag, Buzz noticed, Sharpen the voice and Your posts.
Your posts lists what you've published from your personal sets. An older post that was written as the company can go to the company's Hive with Move to. Hive strength scores a personal Hive on its own steps, with posts that sound like you and your voice weighing the most.
Questions
Can I have more than one personal Hive?
No. Each organization has one, on every plan.
Does my personal social set count toward my plan?
The set doesn't count toward your plan's social sets. The accounts in it count toward your accounts like any others.
Why can't I run Scout for my personal Hive?
Scout researches a company's market, so it lists company Hives only. Run it for the company your personal Hive speaks for.
Where to next
- Social setsA social set is a group of accounts you post to together, such as one business's LinkedIn page, Instagram and X.
- Your storiesYour stories is a short interview on a Hive profile: 7 questions, one at a time, typed or spoken, with up to 3 follow-ups from Buzz when an answer has more in it.
- Hive profilesA Hive profile is everything Buzz knows about one brand: its voice, colours, fonts, products, audience and the posts that sound like it.
- The composerThe composer is where you write a Buzz: one post, or a thread on X and Threads, going to one or more of your accounts.