Hive profiles

Open Hive in the menu to see Your Hive, a card for each profile with the Default first. A profile's page starts with four cards: Colours, Fonts, Voice and About the brand, which holds what the business does, its industry, its niche and who it talks to. Colours and fonts shape your carousels; the rest goes into everything Buzz writes.

Below the cards are the parts that teach Buzz more: Your stories, Learn from your posts, Platform voice, Accounts to tag, Buzz noticed, Sharpen the voice, Your posts, What Buzz knows and Products. Buzz reads the whole profile before it writes or checks a post.

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   1. Open Hive in the menu and press Add a Hive profile.

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   2. Under Who is this voice for?, type the brand's name.

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   3. Press Auto to read the brand's website, or Manual to fill it in yourself.

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   4. For Auto, enter the website and press Read it. Buzzmark reads the homepage, about page and blog.

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   5. Check Your colours, Your fonts, Your voice and A little more context, change what isn't right, and press Next after each.

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   6. Press Create Hive profile.

The new profile opens on its own page. To post in its voice, point a social set at it (below). If your plan has no room for another profile, the last step says so and See plans opens the plans; what you entered stays while you choose.

The number of company Hive profiles you can have depends on your plan, and a personal Hive comes on top on every plan.

Each card has Edit, which opens that step of the same flow. Change it and press Save changes. The pencil beside the name renames the profile, the Default too.

Read the website again reads the site from scratch. Buzzmark asks first, because what it finds replaces the colours, fonts, voice and details saved now. Press Read it again, check every step, and press Replace and save. The name stays, and so do the social sets that use it.

Setting up from a website reads 3 pages. What Buzz knows reads up to 25 and keeps what it finds: what the business offers, facts Buzz can use and the proof the site shows, in the site's own language.

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   1. On the profile's page, go to What Buzz knows.

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   2. Check the address under Website to read.

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   3. Press Read the whole site.

You can leave the page while it reads. Products the site sells are added to Products, and a product you already have keeps your own wording and photos. To change what Buzz found, press Read it again: the new read replaces the old one. Reading the site doesn't count toward your monthly limits.

Each social set writes as one Hive profile, and a new Business set starts on the Default. Change it in any of three places, and the set's next Buzz uses that voice:

• Writes as in the set's General section.
• The Social sets list at the bottom of Your Hive.
• The Used by line under a profile's name: tick a set to move it there, untick it to move it back to the Default.

For a single Buzz, the Hive profile picker in the composer can choose another profile. The set keeps its own.

Hive strength is a score from 0 to 100 for how much Buzz has to write in a brand's voice. It shows on each profile's card, at the top of its page, beside each profile in the sidebar, and at the foot of the menu for the social set you're in.

Each missing step is a button that takes you to where you add it. Posts that sound like you weigh the most, 30 of the 100, because they are what Buzz copies from.