Platform voice
Platform voice sets how a Hive profile sounds on one platform, such as shorter and more casual on X than on LinkedIn.
You pick 3 to 9 tags, Buzz rewrites one of your own posts in that voice so you can hear it, and once you approve it every post Buzz writes for that platform follows it.
Each Hive has one voice per platform, and you can set one up on a platform you've never posted on.
Set up a platform
A platform voice can be set for X, LinkedIn, Instagram, Facebook, Threads and TikTok. The section lists the platforms your Hive already posts on.
1. Open your Hive profile and go to Platform voice.
2. Press Set it up on the platform's row. For a platform that isn't listed, pick it from Add a platform, or from Set up a platform while the list is empty.
3. Pick 3 to 9 tags.
4. Press Show me. Buzz rewrites one of your posts from another platform in that voice.
5. If it sounds like you, press the button that names the platform, such as Use this for LinkedIn. Try another post rewrites a different one first.
Nothing is saved before that last press. From then on, Buzz writes your posts on that platform this way.
The tags
| Group | Tags |
|---|---|
| Tone | Professional, Casual, Warm, Playful, Direct, Inspiring |
| Length and shape | Short and punchy, In depth, Room to breathe, Lists |
| What the posts do | Stories, Numbers and proof, Practical tips, Takes a stand, Asks the audience, Emoji |
Two pairs exclude each other: Professional and Casual, and Short and punchy and In depth. Picking one takes the other's place.
When the Hive has 3 or more posts on the platform, Buzz reads them first and picks the tags for you, and the row says how many posts it can start from. Change any of them before Show me.
What Buzz follows
With the example, Buzz writes a short note on how it writes for that platform, shown under the rewrite. Once you approve, the row shows the note with your tags. The note goes into every post Buzz writes for the platform, with the example showing the length and shape. Where the note differs from the Hive's general voice, the note wins. Hive check grades posts for that platform against it too.
Until a platform has its own voice, Buzz writes there in the Hive's general voice, and its row says so. A platform voice belongs to the Hive, not to one post, so every social set that writes as this Hive uses it.
Change or remove a voice
Change opens the voice again with its saved tags, and you approve a new example the same way. The trash button on the row removes the voice after a second press, and the platform goes back to the Hive's general voice.
Questions
What if I've never posted on that platform?
Buzz rewrites one of your posts from another platform. With no posts on any platform yet, it writes one from your Hive and says so.
Can one post get a different voice?
Not through Platform voice: it's set per platform for the whole Hive. To change a single post, use Ask Buzz or give that platform its own version of the Buzz.
Does setting up a platform voice use my monthly limits?
No. It's part of setting up the Hive, so it isn't counted.
Where to next
- Sharpen the voiceSharpen the voice gives Buzz more to copy than the website: posts that sound right, words to avoid, calls to action, hashtags and posting languages.
- A version per platformOne Buzz can carry its own text for each platform: type while LinkedIn is in view and LinkedIn gets its own version, while the other platforms keep the shared text.
- Ask Buzz and Hive checkAsk Buzz rewrites the post you're on, or only the words you select, and shows up to 3 versions beside your original.
- Posting rules by platformEach platform takes different posts, with its own length, media, threads, mentions and first comment, and the composer checks every Buzz against those rules for each account you picked.