Run a campaign and report on it

A campaign belongs to one brand, and a brand is a social set. Pick the brand in the top bar first. An owner or editor makes, edits and deletes a campaign; a contributor can add their own posts to one.

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   1. Open Analytics and the Campaigns tab.

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   2. Press New campaign.

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   3. Give it a Name, and a Description if you want one. Your client reads the description at the top of the campaign's report.

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   4. Pick its First day and Last day in the calendar, and a Colour.

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   5. Press Create campaign.

A campaign's days are on the brand's own clock. It can start in the future, and you can change its name, days and colour later with Edit on the campaign's page.

A post joins a campaign of its own brand. There are four places to add one:

• While you write: open the … menu in the composer and choose Campaign. The draft has to be saved first, which happens by itself a moment after you type.
• On a post you already have: open it from the calendar and use Campaign in the post panel. This works for scheduled and published posts.
• For a whole week: in Weekly plan, choose a Campaign before you draft the week. Every post you approve from that week joins it.
• Many at once: open the campaign and press Add posts. You get everything the brand published or scheduled inside the campaign's days. Tick the ones that belong and press Add posts.

To take a post out, choose No campaign in the same place. A post is in one campaign at a time.

A post you published straight on the platform can join too: open it from the calendar and use Campaign, or tick it under Add posts.

Open Analytics, Campaigns, and press the campaign. Its page is the campaign's report: posts published, times seen and interactions, one row per platform, the posts that reached the most people, and when your audience answered. While the campaign still runs, the page says so and shows the numbers so far.

On the Overview tab, the chip that says All posts narrows the whole page to one campaign: the chart, the tiles, best times and the posts table then cover the campaign's own days and only its posts. On the calendar, Campaign under the filters shows one campaign's posts, and a post in a campaign carries the campaign's colour.

A campaign's report has no followers figure and no comparison with the days before. Followers belong to the account, and a campaign has nothing before it to compare with.

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   1. On the campaign's page, press Share report.

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   2. Enter who it's for and a note if you want one. Press Preview to see what your client will see.

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   3. Press Make the link, then Copy link, and send it to your client. Or press Download PDF on the campaign's page and send the file.

The link works like any report link: no account needed, open for 30 days, and you switch it off in the brand's Client section. See Send your client a report. If the brand has a client portal, your client also finds the campaign under Reports there once it has started.

On the campaign's page, press Delete campaign, then Delete it. The posts stay where they are, on the calendar and in Analytics. Report links for the campaign stop working.