Send posts to a client for review
On the Scale and Agency plans, an owner or editor makes a review link for up to 30 posts of one brand and sends it to the client.
The client opens it on their phone with no account, sees each post as its platform will show it, and approves it, asks for changes or comments.
A link works for 14 days unless you pick 7 or 30, and you can switch it off at any time.
Make a review link
A review link belongs to one brand, and a brand is a social set. It can hold drafts, posts waiting for approval and scheduled posts of that brand.
1. Press the set's name in the top bar, then Manage social sets, and pick the brand.
2. Open Client and press New review link.
3. Enter the Client's name. They see it as a greeting, and your team sees it in Activity. Buzzmark remembers it for the brand's next link.
4. Under Posts to send, tick the posts. Pick all takes every post that can go, up to 30.
5. Under Link works for, pick 7, 14 or 30 days.
6. Leave Client can approve on, or switch it off for a link they can only read and comment on.
7. Press Make the link, then Copy link, and send it to your client in an email or a message. Buzzmark sends nothing to them itself.
Warning: The link is shown once. After you press Done it can't be shown again, so copy it first. If it gets lost, make a new link.
To send a single post, open it in the post panel and press Send to client. The same dialog opens with that post ticked.
Owners and editors make links. On other plans the Client section shows what it does, with See plans.
What your client sees
The link opens a page with the brand's name and picture and your organization's name, built for a phone. Your client needs no account and no app. Press See what your client sees in the Client section to open a sample of the page with made-up posts.
- One post at a time, drawn as each platform will show it, with the account it goes to and the time it's planned for.
- The post's On-brand score, when it has one.
- Approve for the post in view, and Approve all for every post at once, which asks once before it acts.
- Ask for changes, with a note to your team.
- Comment, on the whole post or on the sentence they tap.
Your client sees their own notes on the page and none of your team's comments or names. When nothing waits for them any more, the page thanks them and says what they approved and what they asked to change.
When they approve or ask for changes
| The post is | They approve | They ask for changes |
|---|---|---|
| Waiting for approval | It goes out at the time that was asked for, if that time is still ahead. | It returns to the drafts, with their note as a comment. |
| Scheduled | Their approval is recorded. It goes out at its time as planned. | It stays scheduled, with their note as a comment. Moving or stopping it is your call. |
| A draft | Their approval is recorded. You schedule it. | Their note is a comment on the draft. |
A comment changes nothing about the post. It lands in the post's comments under "Client" and their name.
Whoever made the link, the post's author and whoever sent it for approval hear about each step in the bell, and get one email per step when Approvals is on in Notifications. Approving ten posts at once is one email. Activity records the step with the client's name.
A change request stays on Home under Needs you, one row per brand, and as a count on the brand in the set switcher. Open the post, make the change, and press Mark as handled in the post panel to clear it.
Switch a link off
The brand's links are listed under Review links in the Client section: who each is for, how many posts it holds, how many are approved and how many have change requests, and until when it's open.
1. Open the brand's Client section.
2. Press Switch off this link on the link's row, then Switch off.
The link stops working at once, also on a page your client already has open. They see "This link was switched off" and who to ask for a new one. A link that reaches its last day shows "This link has run out". What your client already approved or wrote stays on the posts.
Let your client connect their own accounts
A connect link lets your client add their accounts to the brand themselves. They sign in at each platform, so no password changes hands, and they need no account here.
1. Open the brand's Client section and press New connect link.
2. Under Platforms to ask for, tick the platforms you need. The dialog says how many of your plan's accounts are free, and warns when the link would go past them.
3. Press Make the link, then Copy link, and send it to your client.
Warning: Like a review link, a connect link is shown once. Copy it before you press Done.
Your client opens the link on their phone and sees the brand's name, your organization's name and one row per platform. They press Connect, sign in at the platform, and come back to the page. On Facebook, LinkedIn and Google Business they then pick which Page, profile or business you should post to. Press See what your client sees under Connect links for a sample.
Each connected account appears under Accounts in the brand, ready to post to, and counts toward your plan's accounts like one you connect yourself. Whoever made the link and the owner hear about it in the bell, and Activity records it.
A connect link works for 7 days and once per platform. To stop it sooner, press Switch off this connect link on its row, then Switch off. Accounts already connected stay. Owners and editors make connect links.
Send your client a report
A report shows your client what went out for their brand in a period and how it did. You send it as a link or as a PDF. The numbers are the ones Analytics shows for that brand.
1. Open the brand's Client section and press New report.
2. Under Period, pick Last month, This month so far, a number of days, or Pick the days for your own first and last day. A report covers up to three months.
3. Enter the client's name under Who it's for, and write Your note if you want one. The note sits above the numbers.
4. Press Preview to open the report as your client will see it.
5. Press Download PDF to send it as a file, or Make the link, then Copy link, to send it as a link.
Warning: Like a review link, a report's link is shown once. Copy it before you press Done.
Your client opens the link with no account. They see the period, your note, how many posts went out, how many times they were seen, the interactions and the followers, each with how it moved against the days before. Below that: one row per platform, the three posts that reached the most people, the weekday their audience answers most, and how many posts are planned next. Press See a sample report under Reports to look at one.
On the Agency plan, Period also has A campaign: the report then covers one campaign's own days and only its posts, with the campaign's name as its title. See Run a campaign and report on it.
Days are counted on the brand's own clock, so you and your client see the same days wherever you are. A dash means the platform doesn't report that number. The period never moves: a link always reports the days you picked, and the line under the report says when the numbers were read.
A report's link stays open for 30 days. To stop it sooner, press Switch off this report's link on its row, then Switch off. Owners and editors make reports.
Questions
Does my client need a Buzzmark account?
No. The link is all they need, and it opens in any browser.
Can my client publish a post?
Only a post that was waiting for approval: their approval sends it out at the time your team asked for. A draft or a scheduled post isn't moved by their approval.
Can I send a link that is for reading only?
Yes. Switch Client can approve off when you make the link. They can read every post and comment on it.
Can an AI app make a review link?
Yes. A connected AI app can make one and hand you the link to pass on. See Tools.
Does my client share a password to connect an account?
No. With a connect link they sign in at the platform itself, and the account is added to the brand. They can take the access away in the platform's own settings.
Does a report carry my agency's logo?
On Agency, yes: set your name, colour and logo once and every page a client opens carries them. On Scale it carries your client's brand, with your organization's name as the sender.
Where to next
- Approval and Activity
On the Reach, Scale and Agency plans, a contributor's Buzz waits for an owner or editor to approve it before it goes out.
- Invite your team
On the Reach, Scale and Agency plans the owner invites teammates from Settings, Organization, as an Editor or a Contributor.
- Social sets
A social set is a group of accounts you post to together, such as one business's LinkedIn page, Instagram and X.
- Notifications
Buzzmark tells you what happened to your posts in two places: the bell in the top bar and email.